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The Story
Via Training was born on January 1st, 2000 and rapidly created a lucrative niche in online sales force training. The startup was quickly growing into a medium-sized business and feeling the pressure from competitors. They decided that it was time for a change in brand strategy. After much corporate soul searching a bold new persona emerged and we forged a new look to match.
The Work
The evolution began with a serious look at what was working with the existing brand. Did the logo need to change at all? How about the colors? Then an elaborate competitive research project was conducted to determine what the direct competitors and Via's role models were doing. With all the proper documentation in place, it was time to establish a visual language.
Through harnessing the right hues, plenty of white space and bold photography the result was a global-ready brand that stands out against the competition.
Services Rendered:
• The Via Training corporate identity system
• Company brand and tagline
• Collateral system (cards, letterhead, envelope)
• Online presence
• Trade show materials
• Intranet redesign
• Internal template system
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