A Spotlight on the Aranda Salon and Lifestyle Gallery

The Story
Time for renowned Portland hairstylist, Mark West, to break out. Mark dreamt of creating a new experience for his clients: a destination for them, a place to relax and to be pampered.

Nestled in the timber of Portland's West hills, the Aranda salon and lifestyle gallery is a Northwest-meets-East fusion. A salon and spa of bamboo where the soothing sound of water bubbling over river stones melts the stress away.

About the Brand
A feeling of altruism, inner peace and everlasting spirit is created by using soft brush calligraphic lettering and a copse of bamboo. The primary colors are a Cherokee Red, representing good fortune and happiness, and Parchment to create a zen-like grounding. The circle was chosen as the primary shape to convey solidarity and integrity as well as the beauty of life itself.

Services Rendered:
• The Aranda brand and visual mark
• Collateral system (cards, letterhead, envelope)
• Appointment card system
• Merchandising kit
• Online presence

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